About our TikTok Shop offer

Samples and shipping

Who pays for shipping and handles the samples?

You cover the product and the shipping, at cost. They're your products going to creators who sell them for you.

Samples go out through TikTok Shop's free sample requests, and we handle everything on the creator side, picking who gets one and making sure they post. It requires literally no time on your end since we handle everything.

Isn't sending that many samples expensive?

A sample costs you what it costs to make and ship, not what it sells for. At an 80% gross margin, a $40 product costs about $8 to make. Even with shipping, that's a fraction of what one creator charges for one video.

And one sample is not one video. 1 video for every sample breaks even, 1.5 is good and 2 or more is great. Bloom turned 1,000 samples into 14,000+ videos. Those videos keep selling and can run as ads, so the samples pay for themselves many times over.

What if a creator gets a sample and never posts?

They don't get another one. Samples go first to creators who've made TikTok Shop sales in the last 120 days, the same rule TikTok uses, and we track every sample against what got posted.

A creator who doesn't post is dropped, and the next sample goes to someone who does. That's how the number of videos per sample keeps going up month after month.

Do creators pay for the sample if they don't post?

No. Chasing a creator for one sample costs more than the sample. Instead, they never get another one, and the next one goes to a creator who has already sold. That rule is what keeps your sample cost down.

Can we start with a small test, like 200 to 300 units?

We start with at least 500 to 1,000. We've talked with the most successful TikTok Shop brands, like Bloom and Comfrt, and that's what they did: they scaled aggressively from day one. All our best results came from that too, and with fewer units the pilot wouldn't give you a fair read.

Before it starts, we agree on the numbers we'll judge it by: how many creators post, how many videos each sample turns into, and sales. Month 1 builds the creator base, and the sales come once those creators post again and again.

Results and proof

What results can we expect?

  1. 1,000+ creator posts in the first 90 days.
  2. 200+ creators in your private community by the end of month 3.
  3. 200 recurring posts a month once 100 creators post twice a month.
  4. 1 to 5+ million relevant monthly views from creator posts and paid distribution as the program grows.

And you'll know exactly which creators and videos are bringing in sales, so every month gets sharper than the last.

How do you make sure it works?

Our pay is tied to your sales, so we only do well when you do. That's why the first month goes into picking creators who reach your customers, and we track every creator and video so we can cut what isn't selling and double down on what is.

Has this worked for other brands?

A creator community like this is how Bloom scaled to $500M+. We broke down exactly how they did it here: influenceradvisory.com/bloom-analysis/

Do you have case studies?

We've worked in the influencer marketing space for years, doing celebrity endorsements and gifting, and now we're diving heavily into TikTok Shop because we know it works and has the most potential, especially for products like yours with the right strategies. Our past influencer campaigns are on our info page.

On TikTok Shop we run the system the best brands used. Bloom grew from about 500 active creators to 30,000+. MONAT reached the top 10 in its TikTok Shop category and $800K in affiliate sales in under six months, mostly from a community of creators who kept posting.

In fashion and accessories it works the same way. Comfrt (hoodies) pays its top creators $1,000 a month or 15 to 20% commission, whichever is more, so they stay. Ridge (wallets) had close to 1,000 creators post about 7,000 videos in one month. Kitsch's holiday perfume went from about 50 to 2,000 units a day.

Is TikTok Shop even profitable?

Yes, once you count what it does for the whole business. On a $45 order with a 72.8% gross margin, 27.2% is still left after the product, TikTok's fee, a 20% creator commission and shipping (before our share). Some months it's closer to 10%. The brands doing $1M+ a year on TikTok Shop average about 11%.

That's a marketing channel that pays you instead of costing you, and it's not where most of the money ends up.

Where a $45 TikTok Shop order goes
  • Product and packaging $12
  • TikTok's fee $5
  • Creator commission (20%) $9
  • Shipping $7
  • Left for you $12

Before our share. Example order from Social Tale’s TikTok Shop playbook.

Will it help our Amazon and website sales too?

Yes, and you keep all of it. We're only paid on TikTok Shop sales, but people who see the videos also buy on Amazon, on your website and in stores.

Brands that grew on TikTok grew revenue 3.1x and profit 3.4x faster than similar brands, even though their TikTok sales on their own made only about 11% margin. Most of the payoff lands in your other channels, and we take nothing from them.

Working with us

Do we have to manage the creators?

No. Recruiting, outreach, shipping, tracking, the community, content review and ads are all handled by our team. Your team doesn't manage a single relationship.

We already have an agency. Can we still work with you?

Yes. We just take a percent of sales that come in, only from the TikTok Shop influencers that we bring on. So you can run this simultaneously if you already have TikTok Shop or if you already have other agencies working.

We already have affiliates on our TikTok Shop. Why do we need you?

Most affiliates get your product, make one video and never talk about it again. People buy when creators keep posting and show the product again and again.

We bring your best creators into a private community with weekly coaching calls, commissions, rewards and events, so they keep posting, and we track which creators and videos actually sold.

Can we use the content in our ads?

Yes. We turn your best-performing creator content into Meta Partnership Ads, double down on what converts, and help the winning creators make more of it, so your ads team gets fresh, proven content every week.

Can we use the videos on our website and Amazon?

Yes. Ad rights are in every creator's sign-up, so any video can run as an ad. If you also want to use them on your website, on Amazon or in stores, tell us before launch and we'll add it to the sign-up before anyone posts.

Getting started

Do you work with any brand?

No. You need to have a really good product and we need to do a qualification, so there's no guarantee you'll be accepted into the program. We won't be taking on too many brands under this model because of how much work it takes.

If we take you on, it's because we expect it to sell.

How fast can we start?

As early as tomorrow if your TikTok Shop is open. If it isn't, we send you a step-by-step walkthrough to set it up, and TikTok's approval takes about a week.

Do we need a TikTok Shop already?

Yes. Every sale is tracked inside TikTok Shop, so it needs to be open before creators start posting.

A shop that's open but quiet is the best place to start.

What do you need from us to start?

  1. An open TikTok Shop.
  2. Partner access to your Seller Center, so we can run the sample requests and affiliate offers.
  3. Product for samples, shipped at cost.
  4. Your yes on the creator commission rate and the bonus budget.

That's it. We handle the creators from there.

How long before we see anything?

  1. Month 1Launch

    We build your private creator community and gift products to 500 to 1,000 creators who reach your ideal customers.

  2. Month 2Activate

    We expand gifting, onboard creators into the community, start weekly coaching calls and incentives, and find the content that's selling.

  3. Month 3Scale

    We reach 1,000+ products gifted and 200+ creators in the community, run creator contests and events, and turn winning content into Meta Partnership Ads.

What happens after the first 90 days?

It compounds. Your creator network keeps growing, your best creators keep posting, and we keep turning winning content into more ads and sales.

Instead of starting from zero every campaign, you have a group of creators who know your product, post about it every month and keep getting better at selling it.

Want to see if your brand is a fit?

Book a call →

Or see our past campaigns and how Bloom did it.