Case Study / 001 — Regulated · Health & Wellness
Regulated category · Delivered on time
Nutrafol
UGC Creator Campaign
We ran ten dermatologists telling their own postpartum hair-loss stories across 45 days, and not a single post got pulled. The spend came back 2.4x because credibility carries this category.
ROI
2.4x
Views
250K
Dermatologists
10
Duration
45 days
The challenge
Meta kept taking down Nutrafol's hair-loss ads, so the real problem was the platform itself, not the size of the budget. Nutrafol needed to reach buyers in places Meta could not block, and the people doing the talking had to feel trustworthy from the very first second on screen.
How we ran it
- 01Casting. Real dermatologists telling their own postpartum stories. Captions could say 'ask your dermatologist' without tripping a review.
- 02Framing. Built every brief around postpartum hair, the highest-intent buying moment in the category.
- 03Safety up front. Breastfeeding-safe ingredients, clinical testing, published data in the first 10 seconds. Most supplement brands bury that in the footer.
- 04Shortlist. 10 picks from 40, every one with a clean posting history in supplements.
- 05Cadence. Spread across 45 days so it never read as a coordinated drop.
Channels
TikTok · Instagram
Timeline
45 days · staggered drops
The result
The ten dermatologists pulled in about 250,000 views together, and the campaign earned back $2.40 for every $1 we spent. Not one post was taken down across the full 45 days. If we had put the same money into Meta ads, we would have lost most of the reach and probably gotten the ad account banned again.
ROI
2.4x
Views
250K
Dermatologists
10
Duration
45 days
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