Influencer Advisory™For brands whose creators have no home
An influencer agency that runs your brand’s creator community program
Influencer Advisory builds a private community for the creators who already post about your brand, and runs it every week so they keep posting. It costs $9,000 a month and $15,000 once to set up, plus a community budget of at least $50,000 that we pass on at cost.
What do you get each week?
2 creator calls, a hook analysis, a new affiliate playbook and 20 to 30+ new affiliates.
On top of the weekly work, the program includes:
- A private group, run for your brand
- A monthly call with each creator
- Sales contests
- Creator dinners in a major city
- Rewards for the top creators
- Product feedback from the creators
- The best posts, picked for your ads
The community grows to 300+ members by day 150.
What happens in the first 90 days?
We build the community in 2 weeks and hold the first dinner and review by day 90.
| Days | What happens |
|---|---|
| 1 to 14 | We build the community |
| 15 to 30 | The first members join |
| 31 to 60 | The first posts and the first sales contest |
| 61 to 90 | The first creator dinner and the review |
How is it paid?
A monthly fee of $9,000, a one time setup fee of $15,000, and a community budget passed on at cost.
The community budget is $50,000 at minimum for the first quarter, and it pays for creator commissions, rewards and dinners with nothing added on top.
After the first quarter the fee stays $9,000 a month.
Who does it fit?
A consumer brand that already has creators, ambassadors or affiliates posting about it, and no place that keeps them.
Brands with $10 million to $100 million in yearly sales are the closest fit, and the buyer is usually a founder, a C level leader or the head of marketing, brand, growth or partnerships.
NeuroGum is one brand that runs this model: it started its creator group with 500 creators, removed anyone under the sales goal, and grew from about 75 creators to about 25,000.
Who does it not fit?
A brand with no creators posting about it yet.
That brand starts with Boxes, where we send 100 creators a box made for them for $9,000 a month and track who posts.
A B2B software, SaaS or services company is not a fit either, even when it pays creators.
What have we done before?
55+ brands, 120 million impressions and $25 million+ in GMV generated.
Every step and price of the program is on our pricing page, next to Boxes, Scale and the whole system.
Who we are
We originally started in the media space helping YouTubers improve their content. We know firsthand exactly what it takes to make good content.
YouTubers we helped include Football Fundamental, Ground Glory and Kevin Aquatics, and we helped them implement systems that allow them to earn more.
We started Influencer Advisory around a pretty simple observation that influencer marketing is a fragmented industry.
After being in the influencer agency space, we noticed that it’s fragmented, unreliable and inconsistent, which is why it doesn’t actually become a staple marketing channel for most brands.
That’s what led us down the rabbit hole of looking through 6,200 plus interviews with CMOs, running campaigns for 55 plus brands, and learning what actually works in the influencer space.