Influencer marketing for crypto exchanges, built on trust, not hype.
Your buyers have been burned before. They have seen the paid shills, the rug pulls, the deleted threads. We build creator programs that earn belief instead of borrowing it, so a skeptical audience actually signs up and funds an account.
Real campaigns in the wild
What finance and crypto influencer marketing actually looks like.
Coinbase × Brian Jung
Beginner-guide format with a free-crypto sign-up hook on a creator-tracked link.
Crypto exchange · 2.08M subs
Watch on YouTubeGemini × Andrei Jikh
Mid-roll inside a markets explainer, credit-card rewards angle, dedicated link.
Crypto exchange · 2.88M subs
Jump to the sponsor readGemini × Graham Stephan
Credit-card read folded into a wealth-building video on a creator-tracked link.
Investing · 5.15M subs
Jump to the sponsor readTrading 212 × Ali Abdaal
Soft mid-roll in a productivity video, app-signup offer on a dedicated join link.
Investing app · 6.55M subs
Jump to the sponsor readKalshi × How People Make Money
Native to a finance-explainer audience, app deep-link with a first-deposit bonus.
Prediction markets · 101K subs
Watch on YouTubeMoomoo × MagnatesMedia
Business-documentary format, free-stock and APY-boost incentive.
Brokerage app · 1.84M subs
Watch on YouTubePublic × Craig Percoco
Trading-tutorial format, sponsored read to a charting audience, dedicated link.
Investing app · 1.14M subs
Jump to the sponsor readGemini × JJ Buckner
Mid-roll in a debt-free personal-finance video on a dedicated creator link.
Crypto exchange · 226K subs
Jump to the sponsor readKalshi × Ben Shapiro
Commentary read pointing a political audience to live prediction markets.
Prediction markets · 7.22M subs
Jump to the sponsor readWhat we do
Here is the hard part nobody on a pitch call says out loud. People do not distrust your exchange because they have not heard of it. They distrust it because the last three coins their favorite creator posted went to zero, and the disclosure was buried under a wall of emojis. Trust is the whole game in this niche, and most influencer marketing spends it instead of building it.
So we start from the opposite end. We pick creators who already talk about money the way your best customers think about it, careful, a little jaded, allergic to being sold to. Then we hand them a real reason to vouch for you, the security model, the fees, the fact that withdrawals actually clear, and we let them say it in their own words. Show the product, do not script the praise.
The compliance part is not a tax we pay at the end, it is baked into the brief. Clear risk language, honest framing on returns, no promise that anyone gets rich. That sounds like it would kill performance. In our experience it does the opposite, because the one thing a crypto audience rewards is a creator who treats them like an adult.
We build creator programs for crypto exchanges and blockchain brands across the whole range, big centralized exchanges, new chains, wallets, and on-chain tools. The playbook stays the same. Find the people your buyers already trust, give them something true to say, keep the lawyers calm, and measure what it actually returns.
If you want a partner who treats the trust problem as the real work and not a box to check, that is the conversation we want to have.
Crypto Exchange & Blockchain, results we run on
Crypto Exchange & Blockchain, results we run on
250K+
impressions, one exchange activation
From a campaign we analyzed from the outside, not our own.
2.5%
engagement on a team-native brief
Outside analysis of a no-scripts, show-don't-tell campaign.
1.1M+
views for one blockchain brand
Outside analysis, nine creators chosen for low overlap.
$167K
influencer media value, one program
Outside analysis of a blockchain campaign at 1.33x return.
Why this category is different
What actually moves a skeptical crypto audience
The crypto buyer is the hardest person on the internet to win, because they have watched paid promotion blow up in real time. They saw the token go up while the creator was posting and crater the day the contract ended. So when your exchange shows up in a feed, the first reaction is not curiosity, it is which fee is this person collecting. That suspicion is the wall every campaign has to clear, and you cannot clear it with bigger claims.
We have studied what works from the outside, and the pattern is consistent. When Coinbase gave five team-native creators courtside access and a show-don't-tell brief with no scripts, the campaign pulled more than 250,000 impressions at a 2.5% engagement rate, which is strong for the space. The creators were not reading copy, they were reacting, and the audience could tell. Tezos went wider, nine creators across tech, gaming, entertainment, and crypto picked for low audience overlap, and the program returned 1.1M views, more than 40,000 fan engagements, a 1.33x return, and $167K in influencer media value. Different scale, same idea, real people the audience already trusts, saying something true.
That is the whole approach we bring to a crypto exchange or blockchain brand. We match you with creators whose followers behave like your buyers, we build a brief around showing the product instead of praising it, and we write the risk and disclosure language in from the start so nothing has to be walked back later. You get a program that an audience of skeptics will actually believe, and numbers you can hold up to a board.
Crypto Exchange & Blockchain proof
See real campaigns in this space and what they produced.
You won't have to fill out a form, wait two days, and then receive a generic slide deck. Instead here is how we work:
- 01
You start by booking a call with us
You book a call with us and 12 other agencies.
- 02
We send you everything before we talk
You get all the info before the call. If something looks off, please cancel. We don't waste your time and you don't waste ours.
- 03
On the call we cover three things
What do you want? Can we deliver it? If not, we refer you to one of our 24+ agency partners who can.
Not ready to talk to us?
Next issue, every Monday
We found the best performing creators for Jun 29 → Jul 5.Hand-picked, not the same five names.
Plus the Influencer Advisory Consultant GPT.
FAQ / 005
Common Crypto Exchange & Blockchain questions
We start with creators whose audience already trusts them on money, then we give them a real reason to vouch for you instead of a script to read. The brief is show, not sell, the creator demos the product, names the fees, walks through a withdrawal, and says it in their own voice. A jaded audience can smell a read-aloud ad in two seconds, so we never write one.
Crypto Exchange & Blockchain playbooks + guides
Know the rules of this category.
Plain guides on what to say, what to skip, what gets pulled, and what passes.
Meet the team
