Influencer Advisory™For Marketing Leaders at Crypto Exchanges
Turn Trusted Crypto Creators Into New Traders Who Fund and Stay
We find crypto creators whose viewers can sign up, write every read compliance first, and track each new trader back to the creator.
Campaigns for 55+ brands · Rumble Wallet: a $15 CPM
Most exchange creator deals bring clicks, not traders
Ad platforms keep crypto on a short leash, so exchanges pay creators instead. Then a bad read brings a warning, a bot audience or nobody at all, and creators get written off as too risky to run.
Why most exchange creator programs stall
“A creator promised gains and we had to pull the video”
Why it happensNobody wrote the read with the rules in mind, so the creator said what gets clicks in crypto.
“Half the audience looked like bots”
Why it happensCrypto has more fake followers than most niches, and follower counts were the only thing anyone checked.
“People signed up but never made a deposit”
Why it happensThe audience came for a giveaway or a hot coin, not to trade. Sign-ups only count when they fund.
“Our app isn’t allowed in half the countries that watched”
Why it happensCreators were picked by size, not by where their viewers live, so many could never open an account.
“Our sign-ups jump when prices do and drop when they fall”
Why it happensEvery read was booked during a rally and sold the price. When the price moved, the reason to join went with it.
“We can’t tell which creator brought the good traders”
Why it happensEvery creator shared one code, so the ones who brought depositors look the same as the rest.
Why we started
We realized this old system was not the way that the most successful companies were doing things. We learned this first hand.
We ran an influencer agency first, then a talent agency. Neither one worked for the brands we served, so we built something new.
First Didn’t work
We were an influencer agency
When we ran as an influencer agency, we would reach out to a thousand creators, hear back from about 50, and end up with three influencers who were actually good.
Then Didn’t work
We were a talent agency
When we ran as a talent agency, we managed our own roster, but every time a client handed us a really niche avatar, we were stuck choosing from the same 50 people.
Now What works
So we built our new method
The foundation of this boils down to building connections at scale with influencers and keeping them, and then scaling them without an operational nightmare.
How we run influencer marketing for crypto exchanges
Three steps, with compliance built into the middle one, not added at the end.
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1
Find creators whose viewers can sign up
Crypto YouTubers, podcast hosts and newsletter writers, checked for fake followers and for where their viewers live, so they can open an account with you.
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2
Write every read compliance first
Clear disclosures, risk wording, no price talk and no promised returns, cleared before the creator records. That is how we ran Rumble Wallet’s reads.
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3
Track every trader, then book the winners again
Each creator gets their own link, so you see sign-ups and deposits by name. The creators who bring traders who stay get booked again.
Examples
A crypto wallet campaign we ran, and two money brands we took apart from our data.
Is this you?
Who it’s not for
Who it’s for
Product
A token launch or a coin to pump
A licensed exchange or trading app people sign up for
Size
Under $10M a year
Doing $10M+ a year
Compliance
Want creators to talk up prices
Want every read cleared and disclosed before it goes up
What you count
Views and reach
New traders and deposits you can count
If that isn’t you yet and you still like where this is going, message us and we’ll refer you to another agency or tool.
Who we are
We originally started in the media space helping YouTubers improve their content. We know firsthand exactly what it takes to make good content.
YouTubers we helped include Football Fundamental, Ground Glory and Kevin Aquatics, and we helped them implement systems that allow them to earn more.
We started Influencer Advisory around a pretty simple observation that influencer marketing is a fragmented industry.
After being in the influencer agency space, we noticed that it’s fragmented, unreliable and inconsistent, which is why it doesn’t actually become a staple marketing channel for most brands.
That’s what led us down the rabbit hole of looking through 6,200 plus interviews with CMOs, running campaigns for 55 plus brands, and learning what actually works in the influencer space.
Get a free audit of your exchange’s creators
See which crypto creators your traders already follow, and how to run them inside the rules.