Influencer Advisory™For Marketing Leaders at Home and Cleaning Brands
Turn the Cleaning Videos People Watch for Fun Into Repeat Orders
We find cleaning and home creators your buyers watch, have them show your product on a mess they already had, and track every sale.
Campaigns for 55+ brands · Typhur: 3,573,258 impressions
Most cleaning creator deals show a clean room and hide the work
A creator holds up the bottle, says it works, and the post looks like any ad. People buy a cleaner when they see the mess go away.
Why most home and cleaning creator programs stall
“The post looked like a TV ad and people scrolled past”
Why it happensNobody watched the product work. A before and after on a mess people know is what makes them stop.
“We got views but no reorders”
Why it happensA cleaner is bought again and again. One post makes one test buy, and nobody shows it a second time.
“The creator’s followers don’t own homes”
Why it happensLists get built from views, not from who watches. A room-tour audience may rent and never buy the gear.
“Our best organic post never became an ad”
Why it happensNobody asked for the right to run it as an ad, so the best video sat on one feed and died.
“We can’t tell which creators sold anything”
Why it happensMost people buy cleaners at the store or on Amazon, far from the creator’s link.
“Every campaign starts from scratch”
Why it happensNobody keeps a list of who sold last time, so the creators who worked never get booked again.
Why we started
We realized this old system was not the way that the most successful companies were doing things. We learned this first hand.
We ran an influencer agency first, then a talent agency. Neither one worked for the brands we served, so we built something new.
First Didn’t work
We were an influencer agency
When we ran as an influencer agency, we would reach out to a thousand creators, hear back from about 50, and end up with three influencers who were actually good.
Then Didn’t work
We were a talent agency
When we ran as a talent agency, we managed our own roster, but every time a client handed us a really niche avatar, we were stuck choosing from the same 50 people.
Now What works
So we built our new method
The foundation of this boils down to building connections at scale with influencers and keeping them, and then scaling them without an operational nightmare.
How we run influencer marketing for home and cleaning
Three steps, and every one of them ends in a number you can count.
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1
Find home creators your buyers already watch
Cleaning, organizing and home routine creators whose viewers own homes and buy the gear. We pick them by who watches, not how many follow.
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2
Show the mess go away
Each creator uses your product on a mess they already had, with a before and after, in their own words. The best posts get the right to run as ads.
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3
Track every sale, then book the winners again
Every creator gets their own link and code, online and for Amazon. A second post lands weeks later, and the creators who sell get booked again.
Examples
One home appliance campaign we ran, one TikTok Shop seeding run, and one category audit from our data.
Is this you?
Who it’s not for
Who it’s for
Product
Not for the home
Cleaning products, home gear or home appliances
Size
Under $10M a year
Doing $10M+ a year
Creators
Never worked with a creator and no plans to
Already send product to home creators, or ready to
What you count
Views and likes
Orders and reorders you can count
If that isn’t you yet and you still like where this is going, message us and we’ll refer you to another agency or tool.
Who we are
We originally started in the media space helping YouTubers improve their content. We know firsthand exactly what it takes to make good content.
YouTubers we helped include Football Fundamental, Ground Glory and Kevin Aquatics, and we helped them implement systems that allow them to earn more.
We started Influencer Advisory around a pretty simple observation that influencer marketing is a fragmented industry.
After being in the influencer agency space, we noticed that it’s fragmented, unreliable and inconsistent, which is why it doesn’t actually become a staple marketing channel for most brands.
That’s what led us down the rabbit hole of looking through 6,200 plus interviews with CMOs, running campaigns for 55 plus brands, and learning what actually works in the influencer space.
Get a free audit of your home creator program
See which home creators your buyers already watch, and what they would sell for you.