Influencer Advisory™For brands that already pay for social ads
An influencer agency paid as a percent of ad spend
Influencer Advisory runs your best creator videos as ads from the creators’ own handles, and is paid 24% of the ad spend behind them. You show us your CPM before we start, and if our creator ads do not beat it in the first quarter, you do not pay our fee.
How is it paid?
24% of the ad spend behind the creator ads, every month.
The ads run from your own ad account, with at least $90,000 a month in spend, so our fee at that minimum is $21,600 a month.
After the first quarter the fee stays 24% of ad spend, every month.
What does the CPM promise cover?
Our whole fee for the first quarter.
Before we start, you show us the CPM your ads get today; if our creator ads do not beat that number in the first quarter, you pay no fee for it.
What do you get in 90 days?
20 TikTok affiliates and 160 ad creatives every month, with the ads run for you.
You also get whitelisting rights to run the creators’ videos from their own handles, and a report every quarter.
| Weeks | What happens |
|---|---|
| 1 to 2 | We set up |
| 3 to 4 | The first creator ad goes live |
| 5 to 12 | We test the ads and cut the losers |
| 13 | The report and your decision |
Ridge is one brand that runs this model, with its ads going out through MKBHD’s own handle every month.
What else do you pay for?
The product, the shipping and the creator rewards, at what they cost.
Creators are not paid a fee to post; they earn a cut of the sales.
Who does it fit?
A consumer brand already on TikTok Shop that also sells on Amazon or in retail, and already spends on paid social.
The buyer is usually a founder, a C level leader or the head of growth, brand or marketing.
Who does it not fit?
A brand with no TikTok Shop, no ad budget, or a media agency that will not move budget.
A brand that cannot spend $90,000 a month on these ads is not a fit either.
Can it run with creator recruiting and a community?
Yes, as the whole system: $40,000 a month and $40,000 once to set up for the first 90 days, plus 24% of the ad spend behind creator videos.
The whole system fits brands with $100 million+ in yearly sales and about $1 million+ a month in total marketing spend.
Our proof so far is 55+ brands, 120 million impressions and $25 million+ in GMV generated, and every price is on our pricing page.
Who we are
We originally started in the media space helping YouTubers improve their content. We know firsthand exactly what it takes to make good content.
YouTubers we helped include Football Fundamental, Ground Glory and Kevin Aquatics, and we helped them implement systems that allow them to earn more.
We started Influencer Advisory around a pretty simple observation that influencer marketing is a fragmented industry.
After being in the influencer agency space, we noticed that it’s fragmented, unreliable and inconsistent, which is why it doesn’t actually become a staple marketing channel for most brands.
That’s what led us down the rabbit hole of looking through 6,200 plus interviews with CMOs, running campaigns for 55 plus brands, and learning what actually works in the influencer space.