We use influencer ambassadors to lower your churn, acquire more customers at a better value, win you more conversions, and grow your brand's valuation.

This is for you whether you want to

• 1.Expand a full-service influencer campaign you already run,
• 2.or start an influencer campaign from scratch.

AG1 used influencer ambassadors to grow from a garage gym to $600M in six years

Here is their creator program mapped out, year by year.

And here is a piece of the creator sheet behind it.

The leverage was in the deal structure

The ambassadors signed on for long stretches, so every month I could add another ten and stack them up. And as the ambassadors grew, my brand grew right along with them.

How Foreo went to a multibillion-dollar valuation in 2017

It was built on a three-tier ambassador system too

They paid their influencers within 24 hours of every sale, and some campaigns even ran 100% commission on that first purchase.

How Notion reached a $10 billion valuation without spending on ads

Back in 2015 they were almost broke, so they turned their followers into their creators

They reached out to the people who already followed them and started using them as influencers. They ran a sharp influencer program, and since Notion is SaaS and digital, they could move at a huge pace.

They also gave creators freedom, which led to a bunch of viral videos, and over 1 billion views on TikTok.

Influencer marketing is paying creators to make posts. So what we have done is build a system that gives you:

• ✓Compounding growth,
• ✓risk averse campaigns,
• ✓an influencer flywheel.

Take it from the bigger names who did the exact same thing years ago.

First we figure out the objective of your campaign

And many others, depending on where you want to grow.

Then we map your product, your target avatar, and your offer

We look at which of your products carries which level of intent, so we can capture the top, middle, and bottom of the funnel.

The three levels

A mix of all three wins

Going bottom-only puts you head-to-head with your rivals. Move up the funnel, where most people have not heard of you yet, and your videos reach as many of the right people as possible, for the best value.

Sourcing

We hand you a sample of 5 to 10 influencers with the proposal. Once you onboard, we run a thorough sourcing process where we mix and match, collaborate, match your value proposition to the metrics, and keep the line open.

We use all four methods to pick the best talent for your campaign:

• ✓Creators from our own roster,
• ✓talent from other influencer agencies we work with,
• ✓creators who have performed well for us before,
• ✓and new creators we source just for you.

Running the campaign

• ✓Sourcing creators who fit your brand and your offer, not just the ones with good metrics and past numbers.
• ✓Negotiating with every single creator, and setting terms that get us the best results.
• ✓Writing creator briefs based on what has converted best before.
• ✓Watching the campaign, swapping out the creators who underperform and doubling down on the ones who work, while locking in exclusivity, usage rights, and whitelisting.

A big part of what we do is refining the creators and setting up the deal structures, so they work like a network in your favor.

A one-off influencer, which is what most brands do in the first round

• ✕Reads a script with no emotion, and the audience can tell it is fake.
• ✕Has no hook, so people skip past the ad and miss it.
• ✕Does not care about exclusivity, and may promote your competitors next.

A true ambassador, the kind of creator we bring on

• ✓Speaks in their own voice, because they have used it and seen results.
• ✓Tells stories with strong hooks that keep people watching the whole ad.
• ✓Gets chosen on data, not on a gut feeling.

Scale it

Once we group the winning model, we scale it. We have done this for over 125 companies.

Every single one of our campaigns has brought back an ROI. On average:

and three more we track closely

Timeline

A whole team for the cost of one employee

The five roles

Any agency that guarantees you views is lying to you

No one can predict the algorithm. So we line up the inputs instead.

The right audience, proven by other brands

• ✓Creators whose viewers would genuinely use your product and can afford it.
• ✓Creators who earn repeat sponsorships, because a brand coming back again is the clearest sign they perform.

An audience that buys premium

• ✓We check when the commenting accounts were made, so you know it is not bought followers.
• ✓We look for audiences that ask questions and turn to the creator for answers.

We are a data company at heart

Being a data company lets us run campaigns on the numbers, which gives us the best shot at success. When a creator has worked for us ten times, over ten rounds, and performed every time, the eleventh will very likely perform too. That is a core part of how we work.

The niches we take

We keep it to one company per exact sub-niche. We have a list of creators, and we do not want them promoting the same kind of product. So if we already work with your competitor, we will not work with you. And if we work with you, we will never work with your competitor.