Influencer Advisory™For Marketing Leaders at Money Transfer Apps
Turn the Creators Your Senders Already Watch Into First Transfers
We find creators who speak to people who send money home, have them show a transfer on camera, and track each new sender back to the creator.
Campaigns for 55+ brands
Most money transfer creator deals reach the wrong people
Senders are a tight group: people from one country living in another, who send money to family. Book creators by size and you reach everyone else, so creators get written off as too broad to work.
Why most money transfer creator programs stall
“The views were big but nobody sent money”
Why it happensThe creator was popular, but their viewers were not people who send money to family in another country.
“We booked creators in the wrong language”
Why it happensSenders often watch creators from home, in their own language. Most creator lists only show who is popular in English.
“People signed up for the bonus and never sent again”
Why it happensA first-transfer bonus brings bonus hunters. The win is a sender who comes back every month, and that takes the right viewers.
“The read sounded like an ad and people skipped it”
Why it happensA list of fees off a card shows nothing. Senders trust a creator who shows a transfer to their own family.
“One video went up, then nothing”
Why it happensPeople who send money stick with what they know. One video is rarely enough to make them switch.
“We can’t tell which creator brought which sender”
Why it happensSenders install the app days later from the app store, and one shared code hides who sent them.
Why we started
We realized this old system was not the way that the most successful companies were doing things. We learned this first hand.
We ran an influencer agency first, then a talent agency. Neither one worked for the brands we served, so we built something new.
First Didn’t work
We were an influencer agency
When we ran as an influencer agency, we would reach out to a thousand creators, hear back from about 50, and end up with three influencers who were actually good.
Then Didn’t work
We were a talent agency
When we ran as a talent agency, we managed our own roster, but every time a client handed us a really niche avatar, we were stuck choosing from the same 50 people.
Now What works
So we built our new method
The foundation of this boils down to building connections at scale with influencers and keeping them, and then scaling them without an operational nightmare.
How we run influencer marketing for money transfer
Three steps, and every one of them ends in a number you can count.
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1
Find the creators each sender group watches
We start from the routes you serve, then find the creators each group watches, in their own language and on the platforms they use, picked by who watches.
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2
Show a transfer, not a list of fees
Each creator sends money to someone they know on camera, in their own words. Every read carries the fee and rate wording your legal team needs, cleared before it records.
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3
Track every sender, then book the winners again
Each creator gets their own link, so you see first transfers and repeat senders by name. The creators who bring senders who stay get booked again.
Examples
Two money brands we took apart from our data, and a crypto wallet campaign we ran.
Is this you?
Who it’s not for
Who it’s for
Product
Not a money transfer product
An app or service people use to send money abroad
Size
Under $10M a year
Doing $10M+ a year
Creators
Never sponsored a creator and no plans to
Already sponsor creators or podcasts, or ready to
What you count
Views and reach
First transfers and repeat senders you can count
If that isn’t you yet and you still like where this is going, message us and we’ll refer you to another agency or tool.
Who we are
We originally started in the media space helping YouTubers improve their content. We know firsthand exactly what it takes to make good content.
YouTubers we helped include Football Fundamental, Ground Glory and Kevin Aquatics, and we helped them implement systems that allow them to earn more.
We started Influencer Advisory around a pretty simple observation that influencer marketing is a fragmented industry.
After being in the influencer agency space, we noticed that it’s fragmented, unreliable and inconsistent, which is why it doesn’t actually become a staple marketing channel for most brands.
That’s what led us down the rabbit hole of looking through 6,200 plus interviews with CMOs, running campaigns for 55 plus brands, and learning what actually works in the influencer space.
Get a free audit of your creator program
See which creators your senders already watch, route by route, and what they would bring in.