For Pet Food, Supplement, and Accessory Brands

Pet buyers trust other pet owners and the accounts they follow, not ads.

We run creator campaigns for pet food, supplement, and accessory brands, picking pet-owner and pet-account creators whose followers buy on a friend's word and reorder on a habit.

Real pet sponsorships, analyzed

Real pet creator videos. Real reach.

These are real pet creator sponsorships we studied in our database, not our own campaigns. Tap any reel to play it. The number is the video's public view count.

Dog food

1.4Mviews on one creator video

Sundays for Dogs x NoNonsenseKnowHow

A fresh dog-food brand shown through an owner feeding their own dog.

701Kviews

Petlibro x Zhirelle

A pet-tech feeder demoed in a real home, with the cat using it.

Pet tech

316Kviews

Hill's Pet Nutrition x New Heights

A national pet-food brand read inside a top sports podcast.

Pet food

81Kviews

The Farmer's Dog x Sauce Stache

A fresh, human-grade dog food shown by a food creator who cares about ingredients.

Dog food

We pick the creators, clear every script, and build the reel to sell. You see the shortlist before you spend a dollar.

Get your pet creator shortlist

What we do

Most pet brands burn budget on ads that scroll past a phone. We build you a roster of pet creators instead.

Pet people do not trust a brand telling them what is good for their dog or cat. They trust other owners, and the pet accounts they already follow every day.

So we match you with creators who own the animal, film the pet actually using your product, and keep posting so the reorders stack.

Pet Influencer Marketing, results we run on

Pet Influencer Marketing, results we run on

152%

Higher repeat-purchase rate

vs customers acquired through cold ads. Pet food lives on the reorder.

5x

Lower cost per customer

2 to 5 times cheaper than cold ads.

2.8x

Higher average customer LTV

from buyers who came through a creator.

55+

Brands served

The same creator playbook, tuned for how pet owners buy.

Why this category is different

Why the best pet creator is often the pet, and the owner just holds the camera

Pet buyers are the most cautious shoppers in any consumer category, because they are spending on a family member who cannot tell them whether it worked.

They do not trust a brand's claims about a dog's joints or a cat's gut, they trust another owner whose animal looks happy and healthy on camera.

So we source two kinds of creators, real pet owners with an engaged following, and the pet accounts people already follow for the animal itself.

On a pet account the creator is often the pet, the dog or cat is the star and the owner just holds the camera, and that is exactly the authenticity a new buyer is looking for.

Every brief puts your product in use on camera, food poured and eaten, a supplement chew taken without a fight, a harness clipped on for a walk, because a visible happy animal sells where a spec sheet cannot.

For food and supplement brands we point the offer at the first order, a discount or a sample box, since the hard part is getting an owner to switch what they already feed.

Then we lean on the reorder, because pet food is a habit, and a subscription started through a trusted creator is what turns one switch into months of repeat revenue.

We sign creators as long-term ambassadors so the same dog or cat keeps showing up in your feed, and the trust compounds every time their owner posts.

You won't have to fill out a form, wait two days, and then receive a generic slide deck. Instead here is how we work:

  1. 01

    You start by booking a call with us

    You book a call with us and 12 other agencies.

  2. 02

    We send you everything before we talk

    You get all the info before the call. If something looks off, please cancel. We don't waste your time and you don't waste ours.

  3. 03

    On the call we cover three things

    What do you want? Can we deliver it? If not, we refer you to one of our 24+ agency partners who can.

Can't see the calendar?Open booking page →

Not ready to talk to us?

Next issue, every Monday

We found the best performing creators for Jun 29 → Jul 5.Hand-picked, not the same five names.

Plus the Influencer Advisory Consultant GPT.

FAQ / 005

Common Pet Influencer Marketing questions

We pull from a large creator database and look for two types, real pet owners with an engaged following and the pet accounts people follow for the animal itself. We check that the breed, age, and life stage fit your product, so a senior-dog joint supplement runs with senior dogs, not puppies. Then we confirm the audience is owners in your country who actually buy, and we hand you the shortlist with rates before you spend a dollar.

Pet Influencer Marketing playbooks + guides

Know the rules of this category.

Plain guides on what to say, what to skip, what gets pulled, and what passes.

  • upcomingPet creator rate card 2026
  • upcomingHow to find pet-owner and pet-account creators
  • upcomingUGC for pet brands, getting the pet on camera
  • upcomingFirst-order offers vs subscriptions for pet food brands
  • upcomingPet supplement claims and creator disclosure rules
  • upcomingHow creators win the reorder for pet food

Meet the team

The people behind every partnership.

Billy Anderson — Performance Analyst

Billy Anderson

Performance Analyst

South Africa

LinkedIn ↗

Falicia Lafa — Creator Research

Falicia Lafa

Creator Research

Australia

LinkedIn ↗