Creator marketing for betting brands, paid on real sign-ups
You sell a regulated product, so every post has to be legal in the state it lands in. We run the creators, the CPA math, and the disclosure rules so you can grow without a fine.
Real campaigns in the wild
What regulated-market influencer marketing actually looks like.
BlueChew × Mark Calaway (Undertaker)
Celebrity podcast read, men's-health humor, creator code and a first-order offer.
Men's health · 767K subs
Jump to the sponsor readAG1 × Andrew Huberman
Top sponsor of a science podcast, dedicated link, an authority halo.
Supplements · 7.39M subs
Jump to the sponsor readDrink LMNT × Andrew Huberman
Health-podcast read with a free-gift offer on a dedicated link.
Hydration · 7.21M subs
Jump to the sponsor readRitual × Hanna Kim
Women's-training video, 25-percent-off first month, dedicated creator link.
Women's supplements · 126K subs
Jump to the sponsor readCornbread Hemp × Jesse Michels
Long-form podcast read with a first-order discount on a creator link.
CBD · 538K subs
Jump to the sponsor readEvolve Peptides × Dr. Josh Jagoda
Doctor-led protocol explainer with an affiliate code, education-first.
Peptides · 18.6K subs
Watch on YouTubeMomentous × cookingforpeanuts
Recipe-channel read for clean creatine, code-based discount up front.
Supplements · 797K subs
Jump to the sponsor readSeed × Thomas DeLauer
Health-educator read on the gut-health angle, first-order discount code.
Gut health · 3.96M subs
Jump to the sponsor readCymbiotika × The Skinny Confidential
Wellness-podcast read late in the show, discount plus free shipping on a dedicated link.
Supplements · 286K subs
Jump to the sponsor readWhat we do
You already know the cliche, pay a big creator a flat fee, hope their fans care about your app, and never really learn what you got. In betting that gamble is worse, because the wrong word in the wrong state can turn a good month into a regulator letter.
So we flip it. We build creator programs that get paid on results, with affiliate links and CPA deals where money moves when a real bettor signs up and plays, not when a video gets likes.
We pick creators whose audience actually bets, mostly men 18 to 45 in comedy, sports talk, and gaming, and we hand them links that work across a full season so the promo keeps earning long after the post date.
And we keep you legal. We know the state-by-state rules, the age gates, and the responsible-gambling lines every caption needs, so your creators say the right thing in the right place every time.
It is less flashy than a one-time celebrity drop, sure. But you get a program you can read on a spreadsheet, and that tends to age a lot better.
Sports Betting & Fantasy, results we run on
Sports Betting & Fantasy, results we run on
5:1
return on spend
from one season-long betting campaign we studied from the outside
23M
organic impressions
earned reach from creator posts, not paid media
10x
lower cost
per result versus the brand's prior flat-fee partnerships
$1.8B
in entry fees
the volume that program ran against across a full season
Why this category is different
What a real betting creator program looks like
Here is a campaign we studied from the outside, so you can see the shape of it. FanDuel ran a sports betting and fantasy push with comedy and gaming creators aimed at men 18 to 45, paid on performance CPA deals over revenue-share affiliate links. Those links let each creator promote across a full season instead of a single week, so the same partnership kept earning long after the first post.
When we measured it from our sponsorship database, the numbers were the kind you want, a 5-to-1 return with 23 million organic impressions, at ten times lower cost per result than the brand's earlier flat-fee partnerships, all running against $1.8 billion in entry fees. We did not run this campaign, we analyzed it, but the mechanic is exactly the one we build for our own betting and fantasy clients.
We bring that same setup to you. We source creators whose fans bet, write the CPA and revenue-share terms, set up the affiliate tracking, and keep every post inside the state-by-state and responsible-gambling rules so your growth never turns into a compliance problem.
Sports Betting & Fantasy proof
See real campaigns in this space and what they produced.
Here is how we work:
- 01
Book a call and tell us your desired outcome
Pick a time and tell us the result you want. No forms, no back and forth.
- 02
We get back to you with a proposal
We put together the creators, the plan, and the numbers, all built around the outcome you asked for.
- 03
Onboarding call and approve
We walk through the plan together on a quick call, you approve it, and we get started.
Not ready to talk to us?
Next issue, every Monday
We found the best performing creators for Aug 10 → Aug 16.Hand-picked, not the same five names.
Plus the Influencer Advisory Consultant GPT.
FAQ / 005
Common Sports Betting & Fantasy questions
Instead of a flat fee, the creator earns when a real bettor signs up and plays through their link. We negotiate the cost per acquisition, set up the affiliate tracking, and tie payouts to verified deposits or first bets. That way your spend follows actual sign-ups, and a slow creator costs you very little.
Sports Betting & Fantasy playbooks + guides
Know the rules of this category.
Plain guides on what to say, what to skip, what gets pulled, and what passes.
Meet the team
