Influencer Advisory™For Marketing Leaders at Sportsbooks and Betting Apps
Turn the Sports Creators Fans Trust Into New Players, Inside the Rules
We find sports creators whose fans are of age and in your states, write every read compliance first, and track each new player back to the creator.
Campaigns for 55+ brands · Rumble Wallet: a $15 CPM
One bad betting read can put your license at risk
Regulators watch who sees a betting ad and what it promises. So sportsbooks either book loud creators and hope, or keep creators at arm’s length.
Why most sportsbook creator programs stall
“A creator called a bet a lock on camera”
Why it happensNobody gave the creator clear rules on what they can’t say, so they talked the way sports fans talk.
“Half the creator’s audience was too young to bet”
Why it happensFollower counts were checked, but not the age of the viewers, and that is the first thing a regulator asks.
“Our promo reached states where we can’t take bets”
Why it happensCreators were picked by size, not by where their fans live, so much of the spend reached people who could never sign up.
“The free bet brought players who left after one game”
Why it happensThe read sold the bonus, not the app. Bonus hunters take the free bet and move to the next book.
“Every read sounded like every other sportsbook”
Why it happensEvery book hands creators the same offer script, so fans tune it out by the second week of the season.
“We can’t tell which creator brought our best players”
Why it happensEveryone shared one code, so the creators who brought players who stay look the same as the rest.
Why we started
We realized this old system was not the way that the most successful companies were doing things. We learned this first hand.
We ran an influencer agency first, then a talent agency. Neither one worked for the brands we served, so we built something new.
First Didn’t work
We were an influencer agency
When we ran as an influencer agency, we would reach out to a thousand creators, hear back from about 50, and end up with three influencers who were actually good.
Then Didn’t work
We were a talent agency
When we ran as a talent agency, we managed our own roster, but every time a client handed us a really niche avatar, we were stuck choosing from the same 50 people.
Now What works
So we built our new method
The foundation of this boils down to building connections at scale with influencers and keeping them, and then scaling them without an operational nightmare.
How we run influencer marketing for sports betting
Three steps, with compliance built into the middle one, not added at the end.
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1
Find creators whose fans can legally bet
Sports YouTubers, podcast hosts and stream shows, checked for viewer age and where their fans live, so the spend reaches people in your states who are old enough to play.
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2
Write every read compliance first
Age and state wording, responsible play lines, no sure-thing talk, all cleared before the creator records. That is how we ran Rumble Wallet’s reads.
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3
Track every player, then book the winners again
Each creator gets their own link, so you see sign-ups and first deposits by name. The creators who bring players who stay get booked again.
Examples
A regulated crypto campaign we ran, and two money apps we took apart from our data.
Is this you?
Who it’s not for
Who it’s for
Product
Not licensed where your players are
A licensed sportsbook or betting app in the states you serve
Size
Under $10M a year
Doing $10M+ a year
Compliance
Want creators to promise wins
Want every read cleared, disclosed and age-checked before it goes up
What you count
Views and reach
New players and first deposits you can count
If that isn’t you yet and you still like where this is going, message us and we’ll refer you to another agency or tool.
Who we are
We originally started in the media space helping YouTubers improve their content. We know firsthand exactly what it takes to make good content.
YouTubers we helped include Football Fundamental, Ground Glory and Kevin Aquatics, and we helped them implement systems that allow them to earn more.
We started Influencer Advisory around a pretty simple observation that influencer marketing is a fragmented industry.
After being in the influencer agency space, we noticed that it’s fragmented, unreliable and inconsistent, which is why it doesn’t actually become a staple marketing channel for most brands.
That’s what led us down the rabbit hole of looking through 6,200 plus interviews with CMOs, running campaigns for 55 plus brands, and learning what actually works in the influencer space.
Get a free audit of your betting creators
See which sports creators your players already watch, and how to run them inside the rules.