Influencer Advisory™For Marketing Leaders at Hotels, Resorts and Travel Brands
Turn the Travel Creators Guests Follow Into Booked Rooms and Trips
We find the travel creators your guests already follow, have them stay and explore on camera, and track every booking back to the creator.
Campaigns for 55+ brands · XIX Vodka: 200+ purchases across four event days
Most travel creator stays end in pretty photos and no bookings
A creator gets a free stay, posts a sunset, and the booking page stays quiet. So creators get filed as a nice perk, not a sales line.
Why most travel creator programs stall
“We hosted creators and got photos, not bookings”
Why it happensThe stay was a gift with no plan for what to show or where to send people after.
“Their followers live too far away to come”
Why it happensLists get built from follower counts, not from where the viewers live and how they travel.
“The content looked like every other resort”
Why it happensA pool and a sunset look the same everywhere. People book for the one thing only you have.
“One trip got posted, then nothing”
Why it happensPeople plan a trip for weeks. One post in one week is gone long before they book.
“We can’t tell which creators sold anything”
Why it happensGuests book later through a travel site or a search, so the creator gets no credit.
“Every season starts from scratch”
Why it happensNobody keeps a list of who brought bookings last time, so the creators who worked never get invited back.
Why we started
We realized this old system was not the way that the most successful companies were doing things. We learned this first hand.
We ran an influencer agency first, then a talent agency. Neither one worked for the brands we served, so we built something new.
First Didn’t work
We were an influencer agency
When we ran as an influencer agency, we would reach out to a thousand creators, hear back from about 50, and end up with three influencers who were actually good.
Then Didn’t work
We were a talent agency
When we ran as a talent agency, we managed our own roster, but every time a client handed us a really niche avatar, we were stuck choosing from the same 50 people.
Now What works
So we built our new method
The foundation of this boils down to building connections at scale with influencers and keeping them, and then scaling them without an operational nightmare.
How we run influencer marketing for travel brands
Three steps, and every one of them ends in a number you can count.
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1
Find travel creators your guests follow
We pick creators by where their viewers live, how they travel and what they spend. Who watches matters more than how many follow.
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2
Show the one thing only you have
Each creator stays, eats and explores on camera in their own words. The brief names what makes your place different, and posts land over weeks.
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3
Track every booking, then invite the winners back
Every creator gets their own booking link and code. The creators who bring bookings get invited back for the next season.
Examples
Two on-site campaigns we ran, and one category audit from our data.
Is this you?
Who it’s not for
Who it’s for
Business
Not travel or hospitality
Hotels, resorts, tours, airlines or travel gear
Size
Under $10M a year
Doing $10M+ a year
Creators
Never hosted a creator and no plans to
Already host or pay creators, or ready to
What you count
Likes and reach
Bookings you can count
If that isn’t you yet and you still like where this is going, message us and we’ll refer you to another agency or tool.
Who we are
We originally started in the media space helping YouTubers improve their content. We know firsthand exactly what it takes to make good content.
YouTubers we helped include Football Fundamental, Ground Glory and Kevin Aquatics, and we helped them implement systems that allow them to earn more.
We started Influencer Advisory around a pretty simple observation that influencer marketing is a fragmented industry.
After being in the influencer agency space, we noticed that it’s fragmented, unreliable and inconsistent, which is why it doesn’t actually become a staple marketing channel for most brands.
That’s what led us down the rabbit hole of looking through 6,200 plus interviews with CMOs, running campaigns for 55 plus brands, and learning what actually works in the influencer space.
Get a free audit of your travel creator program
See which travel creators your guests already follow, and what they would book for you.