Three Energy Brands, and What Each One Took
Gamer Supps, G FUEL and Magic Mind are the only energy brands running a creator programme worth charting, and stacking their three rosters produces no shared short list at all.
Senior Partnerships Manager · August 17, 2026 · 7 min read
Which energy brands actually pay YouTube creators
Only three energy brands run a creator programme big enough to chart, and between them they have paid 794 creators for 5,439 sponsored videos.
We analyzed our database of 750,888 sponsored YouTube videos to map the energy drink landscape and find which niches are over-sponsored and under-sponsored.
We took from: Gamer Supps, G FUEL and Magic Mind.
If you are launching an energy or focus drink, this would be really useful, as it'll tell you exactly which influencers might make sense or which categories you could perhaps expand to.
The data that we use is looking at 794 sponsored creators and 5,439 sponsored videos since October 2020. That is one shelf out of 750,888 paid videos we hold, which is where the numbers below come from and why we can say what is worn out and what is not.
One chart per brand below.
Which category did each one specialize in
All three bought a different room, and only one of them bought width.
Gamer Supps
Gamer Supps took entertainment and gaming with upwards of 51% of channels being sponsored only being entertainment and 38% gaming. The total amount on their roster is at 268 creators, and 79% of them got rebooked, with 109 getting booked 10+ times, names like Loot Goblin Marketplace on 80 videos and PapaFearGaming on 49.
G FUEL
G FUEL took gaming and pretty much nothing else, 75% of their deals being gaming and 17% entertainment across only 16 categories. The total amount on their roster is at 154 creators, and 72% of them got rebooked, though their top 10 creators alone are carrying 30% of everything they buy, The King on 73 videos and JEV on 72 leading that, and the biggest they have paid being PewDiePie.
Ten names carrying thirty percent of everything a brand buys is a concentration risk, not a roster.
Magic Mind
Magic Mind went the other way entirely, 28% lifestyle, 11% education and 6% travel spread across 49 categories. The total amount on their roster is at 384 creators, but only 59% got rebooked and just 12 of them ever got booked 10+ times, with most of their channels sitting around 77,400 subs against Gamer Supps at 398,000 and their one heavy repeat being JDfromNY206 on 75 videos.
Do the three rosters overlap at all
No, and that is the most valuable thing on this page.
One thing that surprised us is that out of the 794 creators, 782 of them only ever got paid by one of the three, 12 by two and not a single one by all three, meaning there is no agreed short list in energy and nobody would be bidding against you for anyone.
These are the twelve two brands already share, and the last column is what your pitch would be walking into.
| Creator | Subscribers | Channel type | Paid energy videos |
|---|---|---|---|
| TetraBitGaming | 894,000 | gaming | 39 |
| NarcolepticNugget | 1,840,000 | gaming | 32 |
| Welyn Highlights | 251,000 | gaming | 24 |
| Reel Rejects | 1,460,000 | entertainment | 18 |
| Turkey Tom | 1,650,000 | education | 17 |
| Mother's Basement | 1,410,000 | entertainment | 17 |
| Welyn | 2,920,000 | gaming | 15 |
| TechnicallyWild | 128,000 | gaming | 12 |
| Extra Crispy | 721,000 | entertainment | 8 |
| Deestroying | 6,410,000 | sports | 7 |
| legitbread | 181,000 | entertainment | 5 |
| Crispy Concords | 3,930,000 | entertainment | 3 |
Next door on the supplement shelf, 58 creators have been paid by four or more rival brands, and every one of them prices accordingly. Energy has no such list, which is the cheapest starting position of any shelf we have mapped.
Your category has a table exactly like that one and nobody has built it yet, so if you want the twelve names your rivals already share we will put it together.
Which categories are worn out, and which are empty
Gaming and entertainment carry 74% of every video the three of them bought.
Gaming has over 176 creators with 2,203 sponsored, 12.5 each, and those creators have run this many adverts in this category upwards of a dozen times, 77 of them having done it 10+ times on their own, names like Gsxrclyde on 44.
The next category is entertainment at 205 creators, 1,829 deals and 8.9 each, and again all three brands are in there, SMii7Y among the most booked.
Together that adds up to 74% of every deal in the category.
Travel has under 25 creators with 66 sponsored, 2.6 each, and those creators have not yet run it extensively, many competitors in the niche, could be promising, Sailing Uma being the top name in there, and the same goes for food at 14 creators, fashion at 7 and fitness at 5.
Lifestyle has 118 creators and all three brands touch it, but only 6% of total deals and 2.7 bookings each per creator signifying potential incongruence with conversion, top names include: I Speak Organized and lolgeselle.
Of the 176 creators in gaming, 77 have taken 10 or more energy videos. Of the 118 in lifestyle, 2 have. Which of those a creator has already done is the one thing a media kit never says, and checking it name by name across a few hundred candidates is the work we take on before a short list reaches you.
Which empty lane is a trap
Health, because it is empty in energy and the most crowded room on the shelf next door.
One to watch out for is health, which looks empty here at 20 creators and one buyer, but when we ran this same map on the supplement shelf it came out as the most crowded niche of all at 207 creators and 2,019 deals, so those creators are already saturated, just not by energy brands.
Those 207 health creators have taken 9.8 supplement videos each against 6.0 for the next busiest category there, which is what makes it crowded. We only caught it because we hold both shelves, and checking a lane against every other shelf before calling it open is the last thing we do before a name goes on a list.
Who says so: our own count of the supplement shelf, pulled 4 August 2026 and corrected on 16 August. The original post quoted 208 creators and 2,063 videos, read before a brand filter was fixed that had been counting 426 videos belonging to other companies.
What the numbers do not show
Every count here is a floor, and it is one platform only.
Ten of the thirteen energy brands in our data are not charted above, and that is not because they are quiet. Monster shows 14 creators and 31 videos, Red Bull shows 15 creators and 19 videos, and Rockstar shows a single video. Most of their money goes to athletes, teams and events, which never lands in a YouTube description, so a low count next to Monster or Red Bull is a hole in what we can see rather than a fact about what they spend.
The same applies to Instagram, TikTok and podcast placements bought off YouTube, none of which are in this pull. A zero here means we have no record of a deal, which is not the same as no deal.
The category label comes from what a channel mostly makes, so a gaming channel that also does travel counts once. And the small lanes are small, so travel at 66 videos and fitness at 5 creators are worth entering at a good price rather than being a market anyone can build a whole plan on.
What should you do about it
Copy the repeat buyers into the lanes nobody has worn out yet.
Don't dive into gaming, it's over saturated.
Copy the repeating sponsored creators like: I Speak Organized, lolgeselle, Sailing Uma, in unused categories.
Before you sign anyone, get the count of category ads they have already run, because it is the one number that moves the price and the only one nobody publishes. Send us a list and we will put that number against every name on it.
Hope this helps :D
Rebooking is the honest signal under both of those, because nobody pays a creator a tenth time for a placement that lost money. The tedious part is checking who has already run what, pricing against a history the creator will never volunteer, and keeping the disclosures clean so somebody else's health claim never becomes your problem. That is the part we run for brands.
Keep reading
- The bigger picture. The brands paying YouTube creators most in 2026
- The shelf with the opposite problem. Thirteen supplement brands sharing 58 creators
- Before you brief a focus drink claim. What the rules ask of you and of them
Frequently asked
How many creators do energy drink brands actually pay on YouTube?
We have 884 creators and 5,927 recorded paid videos across 13 energy drink brands, from 30 October 2020 to 29 July 2026. Three of those brands carry almost all of it, and between them they account for 794 creators and 5,439 videos. The average creator on this shelf has taken 6.7 paid energy videos, the highest we have measured in any product category.
Why do Monster and Red Bull look so small in this count?
Because we count paid YouTube videos, and those brands mostly buy something else. Monster shows 14 creators and 31 videos, Red Bull shows 15 creators and 19 videos, and Rockstar shows a single video. Most of their money goes to athletes, teams and events, which never appears in a YouTube description, so those counts are a hole in what we can see rather than a fact about what they spend.
Which energy drink brand rebooks its creators the most?
Ghost has the highest repeat rate at 88 percent of its creators coming back, on 11.7 videos each, but it only has 26 creators on record. Among the wide rosters, Gamer Supps rebooks 79 percent of 268 creators at 10.5 videos each, and G FUEL rebooks 72 percent of 154 at 9.7 each. Magic Mind is the outlier at 59 percent across 384 creators and 2.9 videos each.
Which creator categories are cheapest to enter in energy drinks?
Lifestyle is the one cheap lane with size behind it. The three charted brands have paid 118 lifestyle creators for 313 videos at 2.7 each, and only 2 of those 118 have ever taken 10 or more energy videos, against 77 of the 176 creators in gaming. Travel, food, fashion and fitness are emptier still at 25, 14, 7 and 5 creators, so they are worth entering and too small to build a whole plan on.
Is there a shared short list of energy drink creators?
No, and that is the most useful finding on this shelf. Of the 794 creators the three charted brands have paid, 782 were paid by exactly one of them, 12 by two, and not a single creator has been paid by all three. On the supplement shelf next door, 58 creators have been paid by four or more rival brands. In energy there is no agreed list, so a brand entering now is not bidding against anyone for a name.