Field notes
Page 31 of 35.
Older posts in the field-notes archive. 350 total.
- 8 min read
Which Brands Are the Top YouTube Sponsors in 2026
Ten brands account for 13,717 tracked creator sponsorships, almost 8% of all YouTube sponsor activity in our database. Here's the full list and what the concentration pattern means for your own brand.
- youtube sponsorship
- top brands
- creator economy
- data report
- 10 min read
How Much Does Influencer Marketing Cost in 2026?
The actual numbers: per-post rates by follower tier, platform-by-platform CPMs, category premiums, hidden costs, and the ROI benchmarks 8 to 9 figure brands use to size budgets in 2026.
- influencer marketing
- pricing
- budget
- ROI
- 5 min read
UGC Creator vs Influencer in 2026, What Should Brands Pay?
UGC creators and influencers solve different problems. The 6-line comparison brands use to pick between them, with deal data.
- 2 min read
How Much Does the Institute of Human Anatomy Cost to Sponsor in 2026
Institute of Human Anatomy works with brands at the mega tier in the health & wellness space. We manage the brief, the window, and the integration.
- sponsorship rates
- creator economy
- health-wellness
- 2026
- 9 min read
Who Actually Sponsors YouTube Creators in 2026? A Data Report from 176,223 Real Deals
The data: 176,223 tracked YouTube sponsor deals across 32,731 brands and 21,997 creators, 2017 to 2026. The 10 most active sponsor brands, repeat rates, and rate medians by tier.
- youtube sponsorship
- creator economy
- data report
- sponsor deals
- 2 min read
How Much Does Invicta Cost to Sponsor in 2026?
Invicta works with brands at the mega tier in the history space. We manage the brief, the window, and the integration.
- sponsorship rates
- creator economy
- history
- 2026
- 2 min read
How Much Does Isaiah Photo Cost to Sponsor in 2026?
Isaiah Photo works with brands at the mega tier in the fitness space. We manage the brief, the window, and the integration.
- sponsorship rates
- creator economy
- fitness
- 2026
- 2 min read
How Much Does Jon Law Cost to Sponsor in 2026
Jon Law works with brands at the mega tier in the technology space. We manage the brief, the window, and the integration.
- sponsorship rates
- creator economy
- technology
- 2026
- 2 min read
How Much Does Keltie O'Connor Cost to Sponsor in 2026
Keltie O'Connor works with brands at the macro tier in the fitness space. We manage the brief, the window, and the integration.
- sponsorship rates
- creator economy
- fitness
- 2026
- 2 min read
How Much Does Kenji Explains Cost to Sponsor in 2026
Kenji Explains works with brands at the macro tier in the finance space. We manage the brief, the window, and the integration.
- sponsorship rates
- creator economy
- finance
- 2026