Influencer Advisory™The bonus videos
Every creator who posts hands you videos you can run as ads. Here is what they would cost if you paid for them.
Bonus videos
- What a creator charges for one video
- $100 [7]
2,350 videos you can run as ads. Paying a creator $100 a video [7] would cost $235,000.
Seeding costs 80% less, and every sale those videos bring is on top.
Sources
- TikTok Shop Seller University, updated September 9, 2026: Fulfilled by TikTok charges $4.52 to store, pick, pack and ship a one-item order of 4 to 8 oz ($4.28 at 4 oz or less, $5.10 at 12 to 16 oz). seller-us.tiktok.com/university/essay?knowledge_id=7740101263378189&lang=en
- Ridge’s head of marketing, on a panel with the marketing heads of Jones Road Beauty and HexClad: “We’re paying $100 a video, $80 video, $200 video, something like that.” youtube.com/watch?v=pU041xoN7S0
- Flywheel, October 19, 2026, from Reacher’s 1.5 million samples: 53% of samples led to no video and 37% to one; brands that reached $100K in sales within 90 days averaged 2.5 videos per creator. Digiday, October 14, 2026: creators made a video 47% of the time. flywheeldigital.com/blog/tiktok-shop-sampling-strategy
- Eightx, May 29, 2026: the all-in cost of one order from a warehouse or 3PL (pick and pack, packaging and postage) is $11 to $13 in beauty and in supplements, $12 to $15 in food, $13 to $17 in home goods and $10 to $12 in clothing. eightx.co/blog/average-ecommerce-fulfillment-cost-per-order-by-vertical-2026