Influencer Advisory™TikTok Shop hidden profit calculator: step 2 of 2
Here is what you may be leaving on the table
Change my numbersThese are the example numbers. Go back and put in your own to see yours.
Your total a month, in extra sales and savings
$329,273
$4M a year
- Amazon and your site
- Meta ads
- Content savings
This is your numbers times published figures. It is not a result we got or a promise, and it assumes creator videos are already running for you.
Sales on Amazon and your site
$77,500 a month
That your reports do not show
Extra Meta sales
$123,148 a month
From running creator videos as ads
Content savings
$128,625 a month
98% less per ad
01Sales your reports do not show
People see a creator on TikTok, then buy somewhere else. At $100,000 a month on TikTok Shop, that may be about $55,000 on Amazon and $22,500 on your own site, or $930,000 a year.
- Amazon, 55% of TikTok Shop sales[1]
- $55,000
- Your site, 22.5% of TikTok Shop sales[2]
- $22,500
- Total a month
- $77,500
In plain English: Each $1 you sell on TikTok Shop may come with about $0.78 more on Amazon and your site.
02Your Meta ads, before and after
Run your creators' videos as Meta partnership ads and each sale may cost 19% less[3]. The same $350,000 then brings about $123,148 more in sales a month.
| What | Now | With creator videos |
|---|---|---|
| Return on ad spend | 1.50x | 1.85x |
| Meta sales | $525,000 | $648,148 |
| Cost to win a customer | $25.00 | $20.25 |
| Customers | 14,000 | 17,284 |
| Click rate | 1.50% | 1.69% |
In plain English: Only the extra sales go in your total. The lower cost per customer is the same gain seen another way, so we do not count it twice.
03The ads your creators are already making
Your affiliates may make about 2,333 videos a month for the cost of a sample[4]. About 175 of them already sell, so you know they work before you run them as ads.
- Affiliate videos a month
- 2,333
- Videos that sell
- 175
- One ad you pay to make
- $750.00
- One sample
- $15.00
- Savings a month
- $128,625
In plain English: This counts every video that sells as an ad you would otherwise pay for. If you would only buy 20 ads a month, your savings are about $14,700.
04Your first six months
If you grow 20% a month, by month 6 your TikTok Shop, Amazon, site and Meta sales add up to $300,648 a month. Content savings are not in this chart.
$300.6K
Mo 1
Mo 2
Mo 3
Mo 4
Mo 5
Mo 6
- TikTok Shop
- Amazon
- Your site
- Meta ads
See it as a table
| Month | TikTok Shop | Amazon | Your site | Meta ads | Total |
|---|---|---|---|---|---|
| 1 | $40,188 | $22,103 | $9,042 | $49,490 | $120,824 |
| 2 | $48,225 | $26,524 | $10,851 | $59,389 | $144,988 |
| 3 | $57,870 | $31,829 | $13,021 | $71,266 | $173,986 |
| 4 | $69,444 | $38,194 | $15,625 | $85,520 | $208,783 |
| 5 | $83,333 | $45,833 | $18,750 | $102,623 | $250,540 |
| 6 | $100,000 | $55,000 | $22,500 | $123,148 | $300,648 |
Want us to run the creators for you?
We find the creators, message them, and stay on them until the video is live.
Sources
- 1. Z Media, March 17, 2026, from its own clients: each £1 sold on TikTok Shop came with about £0.50 to £0.60 more sold on Amazon. We start at the middle. Source
- 2. Russell Saxs, CEO of Be Amazing, Finaloop webinar, September 2025: with every ad off except TikTok, each $1 of TikTok sales came with 20 to 25 cents more on its website and 30 to 35 cents on Amazon. We start at the middle of the website figure. Source
- 3. Meta's own figures, in Marketing Dive, December 11, 2025: partnership ads bring 19% lower cost per action and 13% higher click rates on average. Source
- 4. ZeroTo1 and Refunnel's calculator, from ZeroTo1's own client work: $30 of sales per affiliate video, and 7.5% of videos selling. No one else publishes these, so check them against your own shop. Source