Match Your Brand With Long-Term Toronto Creators — Compliant With CRTC, AGCO, Health Canada, and Quebec Bill 96.

We run creator campaigns out of Toronto for Canadian DTC brands, regulated startups, and US brands expanding north. 250+ vetted GTA creators, bilingual-ready, and we know which regulator owns your script before we write it.

Brand Integrations — trusted by DTC and SaaS brands

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About Influencer Advisory

Toronto sits at the strangest intersection in North American influencer marketing. Brands operate under five overlapping regulators — CRTC for broadcast-adjacent content, AGCO for anything touching gambling or cannabis, Health Canada for wellness and supplement claims, Competition Bureau for advertising standards, and Quebec’s Bill 96 for any French-language reach. Most agencies pick one and pretend the others don’t exist.We don’t. Every script gets a five-regulator pass before a creator films a single frame. We’ve shipped campaigns for House of Terpenes through AGCO’s narrow cannabis rules, for Bare Wellness Co. through Health Canada’s claim restrictions, and for a NYC-based GLP-1-adjacent supplement brand who didn’t realize their American creator’s TikTok was geo-served to 31% Quebec audiences without French captions.And we know the Toronto creator scene by name, not by handle list. We know who’s GTA-based versus Toronto-by-handle-but-Markham-by-zip. We know which creators have an AGCO problem from a past sponsorship and which ones got their channel struck by Health Canada for a single bad #ad disclosure. That’s not data Apollo sells you. That’s years of running campaigns out of this city.

Results and outcomes

Toronto — the landscape we run in

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Vetted GTA creators in our roster

Active in the last 90 days, AGCO + Health Canada-cleared.

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Bilingual-capable (EN + FR)

For Quebec audience reach without losing Toronto credibility.

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CRTC or Competition Bureau complaints on our campaigns

Pre-flight regulator check on every script.

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Canadian brands shipped to date

Across cannabis, supplement, telehealth, and DTC consumer.

You won't have to fill out a form, wait two days, and then receive a generic slide deck. Instead here is how we work:

  1. 01

    You start by booking a call with us

    You book a call with us and 12 other agencies.

  2. 02

    We send you everything before we talk

    You get all the info before the call. If something looks off, please cancel. We don't waste your time and you don't waste ours.

  3. 03

    On the call we cover three things

    What do you want? Can we deliver it? If not, we refer you to one of our 24+ agency partners who can.

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Not ready to talk to us?

Next issue, every Monday

We found the best performing creators for Jun 8 → Jun 14.Hand-picked, not the same five names.

Plus the Influencer Advisory Consultant GPT.

The model / 004

Ambassadors, not one-off posts.

We call our influencers ambassadors. The reason is simple. We do not pay them a fixed rate per post. We pay them on the success they bring to your brand. That turns a one-off into a longer partnership, and longer partnerships work better.

Regular influencer

Our influencer ambassadors

Reads off a script. You can hear it in the first 3 seconds.
Speaks in their own voice, because they actually use the product for weeks before filming.
Doesn't care if their audience fits your brand. They just want the check.
Audience match is the whole filter. If their viewers aren't your buyers, we don't book them.
Found by vibes. The agency liked their page, that was the whole vetting process.
Pulled from data: past sponsor history, audience demos, conversion benchmarks. Vetted across 12 months of posts before we send a contract.
Won't show you past results. You're paying blind.
We hand you the full performance history: every brand they've worked with, every CPM, every drop in followers after a bad post.
Price comes out of their head. No CPM logic, no benchmark, just a number that feels right to them.
Price is benchmarked against their actual CPM, their category, and what comparable creators charge. You can see the math.
Paid once. No reason to post again or to care if it converted.
Earns commission on every sale. Stays motivated the whole 3 to 6 months.
Disappears the moment the post is up. Won't reply to a comment, won't reshare, won't pick up the phone.
Stays in the program. We pay them to answer comments, reshare top posts, and film follow-ups when the data says to.
Will run your competitor next week.
Category exclusivity while the contract runs. They don't post for your competitor, period.
Zero free content on top of the deliverables.
30+ free shorts and stories when they actually love the brand. We've seen it happen every single ambassador run.

Note: we typically start with a 3-month test campaign. Fill out the call form below and we will walk you through the details.

We've seen 2.2× customers in 30 days in San Francisco

Cafés, clinics, gyms, dentists, restaurants. The small businesses people line up for. We work with the local creators who actually live in the city, know what’s worth posting, and write briefs that sound like a friend telling you where to go.

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Meet the team

The people behind every partnership.

Billy Anderson — Performance Analyst

Billy Anderson

Performance Analyst

South Africa

LinkedIn ↗

Falicia Lafa — Creator Research

Falicia Lafa

Creator Research

Australia

LinkedIn ↗

Industries / Health · Wellness · DTC

Health, wellness, and the DTC niches we specialize in.

We specialize in DTC health and wellness niches, including the gray-market categories most agencies won’t touch (supplements, recovery, peptides, cognitive, sexual wellness). We know which creators clear them, what claims hold up on platform, and how to write briefs that don’t get the post pulled.

Scroll → tap a niche to start a conversation.