Match Your Brand With Long-Term Toronto Creators, Compliant With CRTC, AGCO, Health Canada, and Quebec Bill 96.

We run creator campaigns out of Toronto for Canadian DTC brands, regulated startups, and US brands expanding north. 250+ vetted GTA creators, bilingual-ready, and we know which regulator owns your script before we write it.

Brand Integrations — trusted by DTC and SaaS brands

Trusted by

Our partners

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About Influencer Advisory

Toronto sits at the strangest intersection in North American influencer marketing. Brands operate under five overlapping regulators: CRTC for broadcast-adjacent content, AGCO for anything touching gambling or cannabis, Health Canada for wellness and supplement claims, Competition Bureau for advertising standards, and Quebec’s Bill 96 for any French-language reach.Most agencies pick one and pretend the others don’t exist.We don’t. Every script gets a five-regulator pass before a creator films a single frame.We’ve shipped campaigns for House of Terpenes through AGCO’s narrow cannabis rules, and for Bare Wellness Co. through Health Canada’s claim restrictions.We also shipped for a NYC-based GLP-1-adjacent supplement brand who didn’t realize their American creator’s TikTok was geo-served to 31% Quebec audiences without French captions.And we know the Toronto creator scene by name, not by handle list. We know who’s GTA-based versus Toronto-by-handle-but-Markham-by-zip.We know which creators have an AGCO problem from a past sponsorship and which ones got their channel struck by Health Canada for a single bad #ad disclosure.That’s not data Apollo sells you. That’s years of running campaigns out of this city.

Results and outcomes

Toronto — the landscape we run in

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Vetted GTA creators in our roster

Active in the last 90 days, AGCO + Health Canada-cleared.

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Bilingual-capable (EN + FR)

For Quebec audience reach without losing Toronto credibility.

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CRTC or Competition Bureau complaints on our campaigns

Pre-flight regulator check on every script.

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Canadian brands shipped to date

Across cannabis, supplement, telehealth, and DTC consumer.

Here is how we work:

  1. 01

    Book a call and tell us your desired outcome

    Pick a time and tell us the result you want. No forms, no back and forth.

  2. 02

    We get back to you with a proposal

    We put together the creators, the plan, and the numbers, all built around the outcome you asked for.

  3. 03

    Onboarding call and approve

    We walk through the plan together on a quick call, you approve it, and we get started.

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Not ready to talk to us?

Next issue, every Monday

We found the best performing creators for Jul 6 → Jul 12.Hand-picked, not the same five names.

Plus the Influencer Advisory Consultant GPT.

The model / 005

Why most influencer partnerships are built to fail.

We learned this the hard way, through years of trial and error, so you do not have to. These few principles are the whole reason we build ambassadors instead of buying one-off posts.

Many one-off influencers

Instead, our influencer partners

Read a script with no emotion. The audience can tell it is fake in the first few seconds.
Speak in their own voice after using the product. They believe in it because they have seen it work.
Have no hook, so most people skip past the ad and miss it completely.
Tell stories with real hooks that pull the audience in and keep them watching to the end.
Once the flat fee clears, they stop caring about the production or the creative.
Have viewers who would buy your product if they saw it on a shelf. The right fit, at the right time.
Do not care about exclusivity and may promote your competitor next week.
Are chosen on data, not a gut feeling: returning viewers, repeat brand deals, and the returns they actually deliver.
Do not really care about your company, so they will not go out of their way for you.
Work on a hybrid deal built mostly on commission, so they are paid when you win.
Move on the moment the post is live.
Stay loyal to your brand and go out of their way not to promote your competitors.

Note: we typically start with a 3-month test campaign. Fill out the call form below and we will walk you through the details.

We've seen 2.2× customers in 30 days in San Francisco

Cafés, clinics, gyms, dentists, restaurants. The small businesses people line up for. We work with the local creators who actually live in the city, know what’s worth posting, and write briefs that sound like a friend telling you where to go.

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Meet the team

The people behind every partnership.

Billy Anderson — Performance Analyst

Billy Anderson

Performance Analyst

South Africa

LinkedIn ↗

Falicia Lafa — Creator Research

Falicia Lafa

Creator Research

Australia

LinkedIn ↗

Industries / Health · Wellness · DTC

Health, wellness, and the DTC niches we specialize in.

We specialize in DTC health and wellness niches, including the gray-market categories most agencies won’t touch (supplements, recovery, peptides, cognitive, sexual wellness). We know which creators clear them, what claims hold up on platform, and how to write briefs that don’t get the post pulled.

Scroll → tap a niche to start a conversation.