Question 1

Why creators instead of paid ads for cannabis?

Accepted Answer

Meta, TikTok, Google, and YouTube all ban paid ads that promote cannabis or THC. They also ban CBD ads in most states and most countries. But the same platforms let creators post organic content about cannabis, as long as the words and the visuals stay inside policy. That's the only paid-reach door left, and it's the door we open.

Question 2

How do you stop posts from getting pulled?

Accepted Answer

We check every script first. We swap or strip the words that trigger auto-removal: "buy," "sale," "shop," "link in bio for THC," "cures," "treats," "cancer." We avoid showing the product in a way that looks like a sale. We have a backup edit ready in case the platform flags it after the post is live.

Question 3

What about the cannabis page-ban risk?

Accepted Answer

We never run the campaign from a brand page that platforms can ban. Posts go up on the creator's own page, with a tag or mention to the brand. If the brand page gets banned later, the creator post stays. We also keep a backup creator account warm in case the creator's own account gets a strike.

Question 4

Do you only work with brands in fully legal states?

Accepted Answer

We work with brands that have a clear legal setup in their own state: state-licensed dispensaries, hemp-derived products with a lab report (COA), CBD with under 0.3% THC by dry weight, and topicals or accessories that don't ingest. We say no to brands selling THC across state lines or to states where it's illegal. We tell you that on the first call.

Question 5

Can you write claims that pass FDA and FTC?

Accepted Answer

Yes. Every script gets a claim check before it goes live. We never say "cures," "treats," "prevents," or name a disease. We use the same wording the FDA allows for hemp and CBD wellness brands. We add "these statements have not been checked by the FDA" when needed. Every post says #ad.

Question 6

How do you pick the right cannabis creators?

Accepted Answer

Three checks. One: do their fans actually buy cannabis, hemp, or CBD products? Two: have they posted anything in the last 90 days that could hurt your brand (irresponsible use, minors visible, illegal-state shipping references)? Three: is their account in a state where your product is legal to sell? We skip anyone who fails any one of these.

Question 7

Does cannabis cost more than a normal campaign?

Accepted Answer

About 15 to 30% more on creator fees. Cannabis creators take more platform risk, turn down more offers, and lose accounts more often. Our agency fee stays the same. On a $50K campaign that's $7.5K to $15K extra &mdash; usually less than the cost of one banned ad account you can't recover.

Question 8

What if a post gets pulled after it's live?

Accepted Answer

We put this in every contract. If the platform pulls a post in the first 30 days for a policy reason, we re-shoot and re-post on the same creator's channel at no extra creator fee. Most pulls happen in the first 48 hours, and we watch every post for that window.

Question 9

Do you handle dispensaries differently from CPG brands?

Accepted Answer

Yes. Dispensaries have stricter state rules (some states ban dispensary names on social entirely, others require an age gate in the post). We run dispensary campaigns at the city or store level and keep the creator audience targeted to that legal state. CPG hemp and CBD brands have more flex, so we run those at the brand level with national creators.

Our Influencer Firm Will Match You With Long-Term Cannabis Advocates That 4x Your Brand Reach, While Staying Fully Compliant.

You won't have to fill out a form, wait two days, and then receive a generic slide deck. Instead here is how we work:

Not ready to talk to us?

We found the best performing creators for Jun 8 → Jun 14.Hand-picked, not the same five names.

Common cannabis questions

Why creators instead of paid ads for cannabis?

How do you stop posts from getting pulled?

What about the cannabis page-ban risk?

Do you only work with brands in fully legal states?

Can you write claims that pass FDA and FTC?

How do you pick the right cannabis creators?

Does cannabis cost more than a normal campaign?

What if a post gets pulled after it's live?

Do you handle dispensaries differently from CPG brands?

Know the rules before you post.

The people behind every partnership.

Our Influencer Firm Will Match You With Long-Term Cannabis Advocates That 4x Your Brand Reach, While Staying Fully Compliant.

Influencer Advisory for cannabis, hemp, and CBD brands

Results in cannabis influencer marketing

You won't have to fill out a form, wait two days, and then receive a generic slide deck. Instead here is how we work:

Not ready to talk to us?

We found the best performing creators for Jun 8 → Jun 14.Hand-picked, not the same five names.

Common cannabis questions

Why creators instead of paid ads for cannabis?

How do you stop posts from getting pulled?

What about the cannabis page-ban risk?

Do you only work with brands in fully legal states?

Can you write claims that pass FDA and FTC?

How do you pick the right cannabis creators?

Does cannabis cost more than a normal campaign?

What if a post gets pulled after it's live?

Do you handle dispensaries differently from CPG brands?

Know the rules before you post.

The people behind every partnership.