Page 6 of 12
Older posts in the archive. 110 total.
- 9 min read
The spirits shelf, and the one sponsor with 441 videos
Suntory Global Spirits has 111 rivals on the shelf and not one of them has a creator programme big enough to chart. The category bought 89 celebrities and almost nothing underneath them.
- 8 min read
Which creators AG1 should sponsor next
AG1 has 2,157 recorded sponsored YouTube videos. Its most booked creator is not a science podcast, it is somebody filming from a boat, and the garage lane is bigger than the podcast lane.
- 8 min read
Which creators Atlas Coffee Club should sponsor next
Atlas Coffee Club has 28 recorded sponsored videos across 26 creators, and 24 of those creators were paid once and never again. Nothing has been recorded since March 2024.
- 8 min read
Which creators BUBS Naturals should sponsor next
BUBS Naturals has 117 recorded sponsored YouTube videos, almost all of them since October 2025. It buys the veteran interview and the team sports podcast, and nobody else on its shelf has bought a single video of either.
- 8 min read
Which creators Celsius should sponsor next
Celsius has 24 recorded sponsored YouTube videos across 12 creators, and not one of them is a gaming channel. Every brand it shares a shelf with in our data is buying gaming, which means the two are barely competing for the same person.
- 10 min read
Coffee creator sponsorship, and the audience nobody is bidding for
Six coffee brands have paid for 540 sponsored YouTube videos since 2021, and each one is talking to a completely different person. Nobody is buying the home cook, which is the cheapest audience on the shelf for exactly that reason.
- 12 min read
Which creators Cometeer should sponsor next
Cometeer has paid for 114 sponsored YouTube videos across 84 creators since 2021, and the only audience it books more than once is the one none of its five rivals is buying.
- 10 min read
What works in electrolyte creator marketing, and what to stop paying for
- 8 min read
Which creators IM8 Health should sponsor next
IM8 Health has 60 recorded sponsored videos across 18 creators in eighteen months, which is 3.3 videos per creator. AG1 runs 2.3 across 920 people, so on the number that costs real money to prove, the challenger is already ahead.
- 8 min read
Which creators Magic Mind should sponsor next
Magic Mind has 890 recorded sponsored YouTube videos across 345 creators, which is 2.6 videos per creator and the highest repeat rate on its shelf. It holds about 69 percent of every recorded video in the category.