Page 7 of 12
Older posts in the archive. 110 total.
- 8 min read
Which creators Monster Energy should sponsor next
Monster Energy has 31 recorded sponsored YouTube videos across 14 creators. Four rivals hold more than 4,000 between them, almost all of it aimed at gaming.
- 8 min read
Which creators MUD WTR should sponsor next
MUD WTR has 189 recorded sponsored YouTube videos across 91 creators, and almost all of it is somebody talking rather than somebody making a drink. Everyday Dose is now buying the exact audience it spent four years building.
- 7 min read
Which creators Prozis should sponsor next
Prozis has 77 recorded sponsored YouTube videos and its most booked channel has 68,200 subscribers, which is smaller than the smallest name most rivals on this shelf bother with. That is a different business rather than a smaller one.
- 7 min read
Which creators Sneak Energy should sponsor next
Sneak Energy has 17 recorded sponsored YouTube videos across four creators, and one podcast holds 11 of them. Four rivals hold more than 4,000 videos in the gaming lane Sneak sells into.
- 13 min read
What influencer marketing deliverables do supplement brands actually buy
We read 147 wellness ad creatives out of the Meta ad library and 764 creator rate cards. The brands are buying the ad rights hardest, and almost nobody on the other side of the table has put a price on them.
- 9 min read
The grooming shelf, and where the gaps are
Thirteen grooming and hair loss brands have paid 1,546 YouTube creators for 5,431 videos since April 2017, and the audience closest to the product, beauty channels, holds 45 of them.
- 12 min read
Who actually pays coffee creators on YouTube, and why Danone sits at zero
We went looking for who actually pays coffee creators on YouTube, and found the whole dairy chiller sitting at 1 percent of it. International Delight, SToK, Silk and So Delicious are all on zero, and so is Coffee mate, the category leader.
- 8 min read
The Sleep Shelf, 14 Rivals And 7,837 Videos
Sixty ASMR channels carry 409 paid sleep deals at 6.8 bookings each, the highest repeat rate on this shelf. Two brands hold 397 of them and the other thirteen hold twelve.
Who are the recognised voices in each wellness sub niche, which of them are already tied to a brand, and which ones cannot be bought at all?
The market is not short of visible health creators; it is short of partners with real reach, credible authority, and a documented commercial posture. This maps 53 of them across 15 sub niches.
- 8 min read
The Powder Shelf Has Three Brands And They Share Almost Nobody
Three functional powder brands, 402 creators, and six people shared between them. Ghost Lifestyle books 26 creators 11.7 times each while Beam paid 251 people to end up with twelve who stuck.