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What IM8 Health spends on creators, and the names it has never booked

David Beckham's supplement brand has run 67 paid YouTube deals in eighteen months, and it rebooks its creators more often than AG1 does at forty times the size. The gap is not effort, it is which names it has not reached yet.

Three Energy Brands, and What Each One Took

Gamer Supps, G FUEL and Magic Mind are the only energy brands running a creator programme worth charting, and stacking their three rosters produces no shared short list at all.

The supplement shelf, and the niches nobody sponsors

Thirteen supplement and greens brands have paid 2,411 YouTube creators since May 2021, and fifty eight of those creators have been paid by four or more of the thirteen. That short list is who a new brand ends up bidding against.

Who are the US creators in energy and recovery drinks?

IAB puts U.S. creator advertising at $37 billion in 2025, heading for $44 billion in 2026. This maps the US creators who fit clean energy, electrolyte, and protein brands, and how to activate each lane.

What Are the Rules for Advertising Alcohol With Influencers

Alcohol is the category where the FTC rules everyone writes about are only the first layer. There are three more, a federal advertising rule, a trade practice rule that can turn a store tag into a violation, and an industry code with a number in it that most teams are still quoting wrong.

• alcohol
• spirits
• regulated markets
• compliance

How Do You Prove a Creator Campaign Worked When You Sell in Stores

In our record of 750,313 tracked sponsor deals, three powder brands carry 8,539 of them and seven canned and bottled brands carry 173. The gap is not about who has the better product, it is about which one ships with a discount code.

• measurement
• attribution
• retail
• beverage

Celebrity Endorsement Examples, What Worked and What Blew Up

McDonald's put 20 million dollars of sales through an app to prove one meal worked. Bud Light lost 40 percent of its sales by answering a boycott badly. Both stories, and twenty more, in question and answer form with the sources named.

• celebrity
• endorsements
• measurement
• campaign analysis

How to Get a Celebrity to Endorse Your Product

The person who controls a celebrity deal is almost never the celebrity. This is the question and answer version of who approves it inside a brand, what legal is looking for, why the fee is the smallest argument, and the four structures the deal can take.

• celebrity
• endorsements
• partnerships
• contracts

Our First Toronto Creator Dinner Is Looking for One Wellness Sponsor

Around twenty Toronto creators, one room, one night, and one wellness brand paying for the room and the product. Nobody gets a creator fee, because everyone is there as a guest.

• events
• toronto
• wellness
• sponsorship

Cannabis and CBD YouTube Integrations, Good vs Bad Examples

A plain-language verdict on every cannabis and CBD YouTube sponsor read in one sheet, scored against the four rules YouTube and the FTC really enforce, with the named winners and losers.

• regulated markets
• cannabis
• youtube sponsorships